suzanne santos aesop
Meet Aesop’s Suzanne Santos Health & Beauty / By Portia Campbell With over 150 stores all around the world, Melbourne-born globally loved skincare brand Aesop is well known for creating bespoke, meaningful retail experiences as much as they are known for their skincare, haircare and bodycare range. Right from its inception, through to its recent full acquisition by Brazilian cosmetics manufacturer Natura Cosmeticos. What do you think contributes the most to its success? Sorry, your blog cannot share posts by email. Sign up for our newsletters to get all our top stories delivered. What led to that first Aesop product 30 years ago? Its androgynous packaging also makes Aesop one of the early gender-neutral beauty companies, characterised by using art and literature, rather than models, to represent the brand, which is apt since it was named after an ancient Greek storyteller. Miami/Fort Lauderdale Area. Aesop GM Suzanne Santos says avoiding clichés is key. Aesop was founded by hairdresser Dennis Paphitis in 1987 in Armadale, Melbourne. suzanne santos Some examples: Aesop has never used animal testing on any of its products, which are 100 per cent cruelty-free and vegan, and housed in eco-friendly amber glass bottles to preserve the potent botanical extracts. For Santos, it means staying true to the brand’s ethos, and letting that guide their next few steps. “We have included literary quotes within our products and spaces as a way of expressing our points of view and creating resonance with our customers,” Santos explains. Suzanne Santos, whose current job title is Chief Customer Officer, was instrumental in the founding and growth of the company. The one-to-one conversation between customers and our consultants instore delivers first-hand experience of the products, a personal product prescription and a human connection to our stores. But few brands can claim to have such a legion of loyalists as Aesop. View Suzanne Santos’ profile on LinkedIn, the world's largest professional community. And Suzanne Santos has a hand to play in every little detail of the the Aesop brand. The Aesop Tokyo store in Nakameguro, designed by Shinichiro Ogata. Aug 7, 2016 - I'm a sucker for a clever idea. For more information, please refer to our Privacy Policy. See also: 5 Beauty Trends To Expect In 2021, Wellness Suzanne Santos. Suzanne Santos: Seeking Silence Facial Hydrator is unique in containing two carefully selected, synergistic blends of ingredients, each with superb skin-soothing properties. This difference is our fuel and distinction in a crowded marketplace of uniformity. Aesop Co-Founder Suzanne Santos On How They Did Things Differently, 8 Of The Best Beauty Launches In January 2021, Beauty Talk: Bella Kuan On The Success Of Handmade Heroes Skincare, Fenty Skin Global Ambassador Sean Garette On Genderless Skincare, The Art Of Perfumery According To Frédéric Malle, 5 Malaysian Beauty Gurus To Follow On Instagram, 7 Items To Make Your Evening More Blissful And Pampered, Where To Get Tested For Covid-19 In Kuala Lumpur & Petaling Jaya, Home Tour: A Restored Bungalow In Petaling Jaya That Fuses Modernism With Tropical Charm. This film by Aesop about working at Aesop says it all - or rather shows it all. It has been 30 years since Aesop was launched. Suzanne shares with The Beauty Gazette on how Aesop stays true in a busy marketplace. Take last year when I saw a parcel sitting on a colleague's desk. I personally welcome the shift in demand for more time to nurture and celebrate oneself. “[We] speak honestly and intelligently to our customers, and never prey on their weaknesses or insecurities…” – Suzanne Santos. Aesop has also rejected the promotion of beauty ideals. “We ignore product trends and only develop new products to serve a genuine purpose,” Santos explains. Post was not sent - check your email addresses! Valentineâs Day 2021: 7 Ideas To Make Your âLove Lockdownâ A Little Extra. © 2021 Tatler Asia Limited. Channels. World. Suzanne Santos Realtor/Associate at Lowell International Realty. It’s hard to think of a more fitting quote to summarise a brand as nuanced as this one. The cosy Aesop Shibuya store was designed in collaboration with Torafu Architects. Each Aesop store has a distinct architectural design, and provides a calm and inviting environment for customers to experience our product and receive genuine service. Likewise, its products feature meticulously sourced, environmentally friendly ingredients with the excess dialled back. Its stores, of which there are more than 240 around the world, are designed in collaboration with local architects, ensuring no two are alike. In order to provide you with the best possible experience, this website uses cookies. “We have adhered to a fiercely independent approach to skincare, and found our voice by operating outside of the industry,” Santos tells me in a follow-up conversation. “The beauty industry has acknowledged that it can no longer speak in the same voice [that it has] and the demands of that will become higher, and the relinquishing of brands that don’t respond will be clear.”, A pioneer in slow, clean beauty, Aesop has always used sustainable packaging—its amber glass bottles are instantly recognisable, and a common sight in upscale hotel and restaurant restrooms around the world. A recent interview with Aesop exec Suzanne Santos reveals that "you need a blend of well-chosen man-made ingredients with exceptional botanical ingredients to … Reading time 4 minutes. We have always encouraged our customers to use each product with a sense of purpose.”. “We’ve lived in the bathroom in a very matter-of-fact way, where we’ve tried to do things quickly; slap product on our face and rapidly clean our teeth,” she lamented at the time. Javascript is disabled!common.-_please_enable_js, As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable. My interest piqued, I asked if we could continue our conversation after the panel. The general manager and brand advocate has been with the label for more than two decades. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Skype (Opens in new window). Santos describes them as “places for peace and quiet contemplation”. View Suzanne Santos’ profile on LinkedIn, the world’s largest professional community. Asia. Economy. Tech. Santos has been Aesop founder Dennis Paphitis’s second-in-command since he launched the brand 26 years ago. But few brands can claim to have beauty brands “The ideals of this generation in terms of fairness and equality, of what is inside a jar and the parameters of how it got there ... [this narrative] is absolutely the driving force behind these incredible changes we are seeing,” Santos says. Suzanne Santos is Aesop’s chief customer officer and I am in Rome to visit the Australian skincare brand’s first store in the Eternal City, the interiors of which have been overseen by Guadagnino—director of Call Me by Your Name and Suspiria— and his recently established design firm, Studio Luca Guadagnino. - In the latest instalment in our series with luxury CEOs, we sat down with Suzanne Santos, chief customer officer of Aesop, who has spearheaded the luxury I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. There are no rehearsed or publicist-approved answers; careful and considered in her responses, she possesses the kind of contemplative authenticity that has shaped the brand she’s helped to build over three decades. “Our relationship with the arts has been integral to the development of Aesop; it has fuelled and inspired us for 30 years.”, In October 2019, the brand launched Aesop: The Book, published by Rizzoli. Here is a love story for the ages. beauty industry The general manager and brand advocate has been with the label for more than two decades. FEW places in a mall or shopping street make you feel like you’re in an oasis of calm, like an Aesop store. Suzanne Santos co-founded Australian skincare brand Aesop in 1987 By Coco Marett January 09, 2021 As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable Cult is a word that gets thrown around often in the beauty world. As a brand known for its unmistakably earthy scents—Aesop has made faces smell of herbaceous parsley seed, nourished hands with notes of cedar atlas and rosemary leaf, and even masked bathroom unpleasantries with its tangerine peel and ylang ylang “Post-Poo Drops”—one wonders why it’s taken 33 years to release something as simple and, frankly, commercial, as a candle. Today, Aesop marks its 30th Anniversary in the business. Suzanne has 1 job listed on their profile. China. Cult is a word that gets thrown around often in the beauty world. Her demeanour is at first intimidating, then refreshing, then captivating. Hong Kong. “Now, we have this pause, and the bathroom is a place where there is consideration. All rights reserved. In 1987, our first products were a range of four hair care products free of artificial fragrance and colour. There’s an element of novelty with Aesop’s products, and the premium prices have raised many an eyebrow. From its inception, Aesop product was an exception in the beauty industry, and customers welcomed the high-quality alternative. It also features a facial treatment room. “It is our quest to do less and do it well.”, See also: Beauty Talk: Bella Kuan On The Success Of Handmade Heroes Skincare. Our products are efficacious and distinctive, and for many customers have become a trusted friend that is not easily superseded. Right from its inception, through to its recent full acquisition by Brazilian cosmetics manufacturer Natura Cosmeticos. We catch up with Aesop's Suzanne Santos in Melbourne to hear her side of the story Aesop ambassador and general manager for retail and customer relations Suzanne Santos speaks to us more about the In Two Minds range, and her responsibility towards the brand and its loyal customers. She questions everything rigorously … I first met Suzanne Santos, co-founder and chief customer officer of Aesop, when we appeared together on a panel to discuss how Covid-19 has transformed the beauty industry. Aesop Minamiaoyama store, created in collaboration with Shinichiro Ogata. Aesop-Chefin Suzanne Santos erzählt, mit welchen Tricks sie trotz Quarantänestress erholt aussieht, was wir aus der Isolation lernen können und … Business. Suzanne Santos. See also: 8 Of The Best Beauty Launches In January 2021. Inspired by the flowing Meguro River just outside the store, it features polished copper with a vintage patina, teak, and woven washi paper. In place of bodies and faces, the brand uses art, interior design and literature to define itself. See the complete profile on LinkedIn and discover Suzanne’s connections and jobs at similar companies. She may cast a tranquil air, a hushed eloquence, but her conversation arrives with astute consideration in tow. These products sold well as there was simply nothing like it available from traditional beauty brands. Melbourne, Australia. You soon come to realise that, like Aesop, Santos simply doesn’t operate the same way others of her ilk do. Aesop is committed to celebrating science by integrating both plant-based and laboratory-made ingredients. She was Paphitis's first employee. The bold lines and order contrasts with the busy streets of Aoyama. Suzanne Santos is not someone you would describe as passive. 36.2k Followers, 1,106 Following, 756 Posts - See Instagram photos and videos from Suzanne Santo (@soozanto) Instead, teach them to yearn for the vast and open seas.”. It is our quest to do less and do it well. More than a retrospective journey into the brand’s history, it is a love letter to the artisans, artists and architects that have inspired and shaped the brand. We ignore product trends. Aesop has been a renegade of sorts in the wellness space, and as more brands move towards becoming cleaner, greener and more inclusive, they’re taking notes on the codes that have defined Aesop from day dot, as they say in Australia. He has spoken highly of her, telling one interviewer, “Nothing is simple with Suzanne, but everything is richer. Enter your email address to subscribe to The Beauty Gazette. We created a genuine reason for our skin care products to exist in an over-saturated market. Great post, I have to try out their products, I never tried them before. As Chief Customer Officer and Spokesperson at Aesop, Suzanne Santos has, since the company's inception in 1987, maintained and advanced the … For as long as there has been Aesop, the famed cult brand from Australia who marries scientific excellence with au naturale botany, there has been Suzanne Santos, who has moved through various roles in the company to … Each store is different but still unified in theme – an authenticity. eco-friendly beauty Suzanne Santos is the woman responsible for the brand, and along with Aesop’s founder, Dennis Paphitis, their extraordinary vision and determination to do things the ‘Aesop way’, has seen the company become an international success story. More than seemingly basic skincare, customers are paying for ethical ingredients, the appeal of treading lightly on the environment and the meticulous in-house research and development that promises both quality and moral consistency. Suzanne Santos co-founded Australian skincare brand Aesop in 1987 By Coco Marett January 08, 2021 As beauty and wellness become increasingly driven by values rather than value, the influence of Aesop and its pioneering concept is becoming undeniable Cult is a word that gets thrown around often in the beauty world. And Suzanne Santos has a hand to play in every little detail of the the Aesop brand. The warm and soothing essential oils that fill the air, interiors carefully designed by world-class architects (like the stylish Aesop Midtown store in Tokyo by Torafu Architects, pictured above), the unpretentious brown pharmacy bottles with monochromatic labels, to the refreshing licorice tea served, take shoppers away from the harried rhythms of the city. Suzanne has 1 job listed on their profile. Our core philosophy has remained unwavering for 30 years; to deliver products of the finest quality, speak honestly and intelligently to our customers, and never prey on their weaknesses or insecurities. The book opens with this quote by Antoine de Saint-Exupéry, author of Le Petit Prince: “If you want to build a ship, don’t drum up the people to gather wood, divide the work, and give orders. "Combination skin has gone from being a minority group to a predominant answer customers provide when faced with the question 'tell us about your skin'," explains Suzanne Santos, Aesop's Chief Customer Officer who has been with the brand since its inception in Melbourne in 1987. “We don’t believe in preying on the weaknesses or insecurities of our customers,” says Santos, adding that she and her colleagues “view ageing as a dignified process, believing the marks of its progress should be embraced rather than obscured”. 【專訪】Aesop共同創辦人Suzanne Santos分享的夜間小習慣對忙碌的都市人來說是一場考驗？ 最近做的一個夢是什麼？ 在這不平静的一年裡，你的日與夜過得怎麼樣？ If that affinity isn’t present or reciprocated on both sides, we do not partner with a restaurant,” Suzanne Santos, Aesop’s general manager, retail and … Our online business is an extension of our retail stores, not a substitution. Bling Empire: Who Is Kane Lim On The Netflix Show? aesop We aimed from the outset to shift and evolve expectations of what great service and beautiful products could be. Since it was founded in 1987 in Melbourne, the Australian skincare brand has drummed up an army of conscious customers who care about design, the environment, consumption and, if we’re being real, status. Aesop GM Suzanne Santos says avoiding clichés is key Sign in/up. skincare. 09.29.2020 by Joyce Fan . sustainable beauty The brain behind Aesop, Suzanne Santos divulges further on the skin benefiting properties of the brand’s new Sublime Replenishing Mask. In this fickle global beauty retail market, how does Aesop manage to keep the integrity of its brand? Conducted over Zoom, Santos spent much of our discussion pacing around her sun-soaked Melbourne living room, dressed in a loose white ensemble and thick-framed glasses. Aug 2, 2012 - I'm a sucker for a clever idea. But, hey, that’s just the Aesop way. Suzanne Santos Manager at Aesop. In this age of technological disruption, how has the global retail landscape changed for premium beauty brands like Aesop? Australian skin, hair and body care brand Aesop is conquering the world, one store at a time. We had a strong belief in the quality of our products and how customer service should be delivered so we chose to grow Aesop through investment in retail stores. Aesop's Suzanne Santos. And with online shopping becoming more prevalent, why does Aesop continue to invest so much in its physical stores? Take last year when I saw a parcel sitting on a colleague's desk. A clever idea highly of her, telling one interviewer, “ Nothing is simple Suzanne. First store in Nakameguro, designed by Shinichiro Ogata order contrasts with the excess back! When I saw a parcel sitting on a colleague 's desk people do something that skincare brands don! 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