females in video games
The group was incorporated under the UK's Companies Act 2006 on June 2, 2011, as a "not for profit" or Community Interest Company. The group was formed in order to foster a positive impact on the game industry regarding gender balance in the workplace and/or marketplace. [85] This trend has continued through the efforts of Nintendo in its release of the Wii. [137] Stereotypical female behaviors such as giggling or sighing are often presented non-ironically, and this might lead young children (especially girls who identify with the female character) to think that this is how girls are supposed to look and act. [77] For many critics uncomfortable with the term "girl gamer", its over-embracement may lead to the perpetuation of negative stereotypes[77] of female gamers as oversexualized, casual, and sometimes defiant or confrontational. "Got Game How the Gamer Generation Is Reshaping Business Forever". But a lot of women do enjoy playing video games. Repeat of Spark 126 – October 16 & 19, 2011: Games and Girls, Full Interview: Jennifer Jenson on Girls & Gaming, "On Not Becoming Gamers: Moving Beyond the Constructed Audience", "If you love games, you should refuse to be called a gamer", "Beyond 50/50: Breaking Down The Percentage of Female Gamers By Genre", "7 Things We Learned About Primary Gaming Motivations From Over 250,000 Gamers", "Man Sets Guinness World Record for Largest Game Collection", Report Suggests Female Gaming on the Rise, "Too many gamers think diversity means dumbing down – it's time to forget that outmoded view", "Girlfriend Mode: Casual Sexism in the Game Industry", "Do Men Advance Faster Than Women? Additionally, it works to recruit women into the games industry and make the field more attractive to women while providing them with the support and connections they need to be successful. [80] In other cases, female trends in one country may be indicators of associated changes in others, as in the case of a rising number of female Lineage players in Korea having led to increased number of female Lineage players in Taiwan. [75], Connotations of "gamer" with sexism on the fringe of gaming culture has caused women to be less willing to adopt the label. In this video, we talk about how awesome that is. Brand, Jeffrey E.; Pascaline Lorentz; and Trishita Mathew. The study reported the following proportions of male and female gamers with respect to specific genres: While male audiences prefer fast-paced, explosive action and combat,[79] women tend to prefer in-game communication[80] and interpersonal relationships (character development and plot dynamics). ", looking for novel outcomes, Decision-making and planning, balancing resources and goals, Maximizing power in the game, obtaining the best items, Exercising personal skill and ability, requiring practice, In May 1982, sociologist Sidney J. Kaplan reported the composition of. Trinkaus, John. [120], WIGSIG is a special interest group of IDGA (International Game Developers Association). [126], Founded in 2005, Women in Games International (WIGI), made up of both female and male professionals, works to promote the inclusion and advancement of women in the global games industry. [77][79][150] One of the earliest attempts to broaden the market to include women could be seen in Sega's[79] use of the increased number of female protagonists in fighting games. Badass Female Video Game Characters Of All Time (Top 12) And now, we begin with revealing our top 12 list of tough females dominating the video game world. It also works to assess the numbers of the women in the games industry and tracks the changes of these numbers over time. In studies on male gamers of the baby boomer generation, for example, players displayed a marked aversion to violence. Women Stars in Video Game Industry Gone are the days when successful women pulled the trap door closed once they climbed up, fearful of female competition. According to an Entertainment Software Association survey, women players in the United States increased from 40% in 2010 to 48% in 2014. [85][86][87][88] Parental influence has been theorized to perpetuate some of the stereotypes that female gamers face as boys are bought gifts like Xboxes while girls are bought girl-focused games like Barbie or educational games. [73][74] In 2012, an EEDAR survey found that nearly 60% of mobile gamers were women and that 63% of these female mobile gamers played online multiplayer mobile games. These are some of the other pioneering female characters in iconic video games. CEO of Stadia Games and Entertainment, founder of Ubisoft Toronto, and Motive Studios. Higher-skilled male players, on the other hand, behaved more positively towards female players. The video game heroine Lara Croft, here portrayed by Alison Carroll, is often used as an example of the sexual objectification of women in games. The gender ratio differs significantly between game genres, and women are highly underrepresented in genres such as first-person shooters and grand strategy games. [97] With the increasing importance of tech jobs in the 21st century and the increased role of online networking, the lack of female video game players suggests a loss of future career opportunities for women. Other early female pioneers in the field include Dona Bailey who programmed the 1981 arcade game Centipede and its home console versions, and Roberta Williams who cowrote with her husband Ken the adventure game Mystery House for personal computers in 1980, and would later co-found Sierra On-Line. Boston: The MIT Press, 2008. The authors argued the male hostility towards female gamers in terms of evolutionary psychology, writing, "female-initiated disruption of a male hierarchy incites hostile behaviour from poor performing males who stand to lose the most status". [83], A lack of role models for female gamers[84] contributes to a feeling that they should edit their femininity in order to maintain credibility as a gamer, and that they must fit into the caricatured role of the "girl gamer" in order to be accepted. In viewing video games as cultural artifacts and the industry as a cultural industry, the disenfranchisement of women from the medium is regarded as negatively impacting the female voice in the industry and the woman's capacity to take part in the cultural dialogue that gaming inspires. [78] A 2009 academic study published in New Media & Society, however, found that 85% of playable characters in video games are male. [4] This rises to 9% among women aged 18–29, compared to 33% of men in that age group. [102], The top female players in competitive gaming mainly get exposure in female-only tournaments, including such games as Counter-Strike, Dead or Alive 4, and StarCraft II. Your classmates at school or teammates on a sports team may be good sources for … "[1] Industry studies on the lack of women in gaming have also suffered at times from biases of interpretation. So what games are the best for women? [10] There has been persistent female interest in action-adventure games and MMORPGs like World of Warcraft and Second Life. The word "girl", for example, has been seen as an inherently age-linked term that glosses over the difference between women over 30 and younger women. Kafai, Yasmin B., Carrie Heeter, Jill Denner, and Jennifer Y. [85] Groups like WomenGamers.com and Sony's G.I.R.L. [9] In 2013, Variety reported that female participation increased with age (61% of women and 57% of men aged 45 to 64 played games). The character is beloved for her likable, strong, and unique charisma. Half of female PC gamers in the U.S. consider themselves to be core or hardcore gamers. underrepresentation of women as characters in games, Entertainment Software Association of Canada, Interactive Games & Entertainment Association, Interactive Software Federation of Europe, Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers, Non-violent video game § Gender perspective, List of notable women in the video game industry, "Women Now Make Up Almost Half of Gamers", "Study: More women than teenage boys are gamers", "Adult women are now the largest demographic in gaming", "New survey findings show more women own game consoles than men", 2006 Sales, Demographics and Usage Data – Essential Facts About the Canadian Computer & Video Game Industry, 2007 Sales, Demographics and Usage Data – Essential Facts About the Canadian Computer & Video Game Industry, Essential Facts About the Canadian Computer and Video Game Industry – 2008, 2009 Essential Facts About the Canadian Computer and Video Game Industry, 2010 Essential Facts About the Canadian Computer and Video Game Industry, 2011 Essential Facts About the Canadian Computer and Video Game Industry, 2013 Essential Facts About the Canadian Video Game Industry, 2014 Essential Facts About the Canadian Video Game Industry, 2015 Essential Facts About the Canadian Video Game Industry, Essential Facts About the Canadian Video Game Industry! In 2019, men made up 65% of the streaming population, while women made up 35%. [80], In the past, "girl games" have frequently been created by adapting girl-oriented material in other media like The Baby-sitters Club, Barbie, and Nancy Drew[84] while leaving male-targeted genres such as sport and driving sims, role-playing games, and first-person shooters to the boys. This emphasis on socialization extends beyond just the game itself: In a study published in the Journal of Communication in 2009, researchers found that 61% of female MMORPG players played with a romantic partner, compared to 24% of men. Women in video games are more often relegated to friendly supporting roles that supplement the protagonist’s narrative: your narrators, your assistants, your damsels in distress, etc. Many female video game characters have specific directives and motivations that don't require them to be so scantily clad, and yet they are designed that way merely as an afterthought to get gamers' attention. Using the data we have from over 270,000 gamers, we’ve put together some findings on the percentage of female gamers across game genres. While 48% of women in the United States report having played a video game, only 6% identify as gamers, compared to 15% of men who identify as gamers. [7] But even in this area, the numbers are moving towards equality: in 2013, Nintendo reported that half of its users were women,[8] and in 2015 another Pew study found that more American women (42%) than men (37%) owned video game consoles. Female participation in gaming is increasing. It provides a community, resources, and opportunities for people in the gaming industry. "The Image of Amusement Arcades and Differences in Male and Female Video Game Playing". [151] The decision to use strong female characters in important roles, however, is often met with skepticism by marketers concerned with sales. In a 2016 study published in the Journal of Computer-Mediated Communication, researchers found that, after controlling for confounds such as the amount of play time and guild membership, women players advance at least as fast as men do in two MMOs, the Western EverQuest II and the Chinese Chevaliers' Romance III. The relationship between women and video games has received extensive academic and media attention. [1][86][94] Although commercial hits such as Myst and The Sims appealed to women, these were nonetheless seen by some as being outside the gaming mainstream. [115] Carol Shaw is recognized as the first woman to develop a commercially released game, 3-D Tic-Tac-Toe for the Atari 2600 in 1978, though she would gain later fame with her title River Raid in 1983. Sociologists with an interest in gender roles and stereotyping have outlined the role of women as both supporting characters and as potential leaders struggling to be accepted as equals. Sex differences in video game play: A communication-based explanation. [10] In 2013, Gary Carr (the creative director of Lionhead Studios) predicted that within the next 5 to 10 years, the games development workforce would be 50% female. Whereas market data and research are important to reveal that markets exist, argues Kelly, they shouldn't be the guiding factor in how to make a game that appeals to girls. ", "Women are gamers, but largely absent from "e-sports, "Hearthstone gaming tournament bans women players – ignites 'sexism' row", "Hearthstone tournament explains why women aren't allowed to play [updated]", "IeSF removes male-only restriction from its e-sports tournaments", "The First Female To Qualify For The Call Of Duty World League Is Australian", "Sakuya on returning to competitive LoL and entering the Latin American scene", "Professional League of Legends to get its first female and transgender player", "The League Of Legends Championship Series Has Its First Woman Player", "GreatFrag - WeRunThisPlace signed by Team Secret", "The Sumerian Game: The Most Important Video Game You've Never Heard Of", "Gender wage gap: How the game industry compares to the U.S. average", "The political economy of Canada's video and computer game industry", Game developers demographics: An exploration of workforce diversity, International Game Developers Association, The results of the seventh census of the Creative Media Industries, "52% of gamers are women – but the industry doesn't know it | Meg Jayanth", "#1ReasonWhy: Women Take to Twitter to Talk about Sexism in Video Game Industry", "Here's a Devastating Account of the Crap Women in the Games Business Have to Deal With. [77] Negative stereotyping of female video game players as "girl gamers" quite often comes from male gamers who have themselves been negatively stereotyped by the broader society. Another point of study has been the depiction of women in video games, in which, as in other forms of … Welcome to Girlsgogames.com, one of the best websites for the cutest and coolest online games in the entire world! Efforts to include greater female participation in the medium have addressed the problems of gendered advertising, social stereotyping, and the lack of female video game creators (coders, developers, producers, etc.). There are differences between the video game genres preferred, on average, by women and men. Kaplan, Sidney J. Note that these are in alphabetical order. Canadian StarCraft II player Sasha Hostyn (Scarlett) first gained notoriety in the open qualifiers of IGN ProLeague 4, where she defeated top-tier Korean players. E3 is here, and a lot of females are getting the lead role in video games. A study in the Journal of Broadcasting & Electronic Media said that women who play a lot of video games disagree more with stereotypes concerning gender in gaming and are more strongly drawn towards specific gaming genres than men, regardless of the men's gaming frequency. [156] Activism and specifically female-targeted LAN parties in Scandinavia have helped boost female game playing. We start from #12 down to the most formidable femme fatale. [152] Examination of IGN's "Big Games at E3 2012"[153] and "Big Games at E3 2013"[154] shows growth of the female protagonist in video games, rising 4% from 2012 to 2013. SOFTWARE FIRMS FIND NEW NICHE: GAMES FOR GIRLS", "Researchers find that female PC gamers outnumber males", "SuperData Research - Games data and market research » Why ALL gamers matter — my view as a female games analyst", "Nearly 60% of mobile gamers are women, says analyst", "Women Who Play Games Shun 'Gamer' Label", SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players. At the same time, the average male video game player is 34. [142] Perceptions about stereotypes concerning gamers themselves also vary among genders, as well as playing frequency of game genres. [80] The solution to the problem of societal pigeonholing of female gamers is often identified as interventionist work such as the insertion of women into the industry. [10], A mid-2015 survey reported by UKIE indicates that 42% of UK gamers are female.[11]. Sar… 2017, Essential Facts About the Canadian Video Game Industry 2018, Computer and Video Game Industry Data Updated for 2000, 2004 Sales, Demographics and Usage Data – Essential Facts About the Computer and Video Game Industry, 2005 Sales, Demographics and Usage Data – Essential Facts About the Computer and Video Game Industry, 2006 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2007 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2008 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2009 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2010 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2011 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2012 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2013 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2014 Sales, Demographic, and Usage Data – Essential Facts About the Computer and Video Game Industry, 2015 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2016 Sales, Demographic and Usage Data – Essential Facts About the Computer and Video Game Industry, 2017 Sales, Demographic, and Usage Data – Essential Facts About the Computer and Video Game Industry, 2018 Sales, Demographic, and Usage Data – Essential Facts About the Computer and Video Game Industry, 2019 Essential Facts About the Computer and Video Game Industry, 2020 Essential Facts About the Video Game Industry, Video And PC Games Are The Most Fun Home Entertainment Activity, Reveals New National IDSA Survey, IDSA Announces Results Of 6th Annual Consumer Survey Revealing That Games Are A Central Part Of American Life, Essential Facts About the Computer and Video Game Industry, Essential Facts About the Computer and Video Game Industry – 2003 Sales, Demographics and Usage Data, "Tech in Asia - Connecting Asia's startup ecosystem", "ESSENTIAL FACTS ABOUT THE COMPUTER AND VIDEO GAME INDUSTRY", "Five Things You Never Knew About Pac-Man", "Video Game: Past, Present and Future. Graphical improvement in games has led to an ever-increasing level of detail of these beautiful babes. [138] Furthermore, over-sexualized depictions[78][85] of scantily clad female video game characters such as Tomb Raider's Lara Croft[79] are not appealing to some girls. As streaming services such as YouTube and Twitch became increasingly popular, female gamers began to jump on board. Leroux, Yvan and Michel Pépin. [103], Women have been part of the video game industry since the 1960s. [77] Gamers of both genders tend to crave realism and the more realistic the gender of the character, the easier it is for a player to identify with the character. Video games are primarily considered as a male activity, but in reality, this is not true. [131], Critics attribute the seeming lack of female interest in video games to the negative portrayal of women in video games and to misogynistic attitudes common among professional and hardcore gamers. Hot female video game characters have been with us ever since video games could begin to render the human shape. WIGI promotes diversity in video game development, publishing, media, education, and workplaces, based on a fundamental belief that increased equality and camaraderie among genders can make global impacts for superior products, more consumer enjoyment, and a stronger gaming industry. The introduction of Lara Croft in the 90s presented what is now considered to be one of the first strong female characters not just in video games, but in media in general. While men frequently want most to compete with others and destroy things, women often want most to complete challenges and immerse themselves in other worlds:[93], While video games and advertising were initially gender-neutral, advertising began to narrow its focus to young boys as a target market following the video game crash of 1983. The portrayal of men and women in video games, as in other media, is a subject of research in gender studies and is discussed in the context of sexism in video gaming. A male perspective on females in gaming", "Games Now Legally Considered an Art Form (in the USA)", "Women remain outsiders in video game industry", Girl gamer scholarship hopes to interest females in games industry, "SONY ONLINE ENTERTAINMENT NOW ACCEPTING APPLICATIONS FOR THE 2014 G.I.R.L. Women are often characterized as preferring story-driven games or constructive games like The Sims or Civilization, but this is not universally true. An Industry Overview", "VIRTUAL EQUALITY? Beck, John C., and Mitchell Wade. SCHOLARSHIP PROGRAM", "Lara Croft and the Future of Women in Videogames", "Big Games at E3 2012 - E3 - Electronics Entertainment Expo Wiki Guide - IGN", "Big Games at E3 2013 - E3 - Electronics Entertainment Expo Wiki Guide - IGN", https://en.wikipedia.org/w/index.php?title=Women_and_video_games&oldid=1007076493, Articles with incomplete citations from April 2017, Articles with failed verification from April 2017, Wikipedia articles needing clarification from April 2019, Articles lacking reliable references from December 2020, Creative Commons Attribution-ShareAlike License, Finishing everything, finding all collectibles and locations, Expressing themselves, building or customizing things, Socializing and collaborating with others, Elaborate narrative, well-developed characters, Asking "what if? One example is that Women in Games International has teamed up with the Girl Scouts of Greater Los Angeles in order to create a video game patch, which the two organizations hope will encourage Girl Scouts to develop an interest in science, technology, engineering, and math. In Europe, the regional Interactive Software Federation of Europe (ISFE) and numerous smaller national groups like the Belgian Entertainment Association (BEA), the Nederlandse Vereniging van Producenten en Importeurs van beeld- en geluidsdragers (NVPI), and the Association for UK Interactive Entertainment (UKIE) have also begun to collect data on female video gamers since 2012. [85], Video games have also been used in academic settings to help develop the confidence of young girls in expressing their individual voices online and in their real lives. At first glance, youd be forgiven for lumping Bayonetta into the male fantasy group of female video game characters. The average female video game player is 36. Critic Ian Bogost opined, "We're looking at where there isn't diversity and we're saying those games are the most valid games. Companies in the game development industry have, in recent years, been seeking to balance the gender ratios on development teams, and consoles like the Wii and Nintendo DS have seen increased numbers of female players. have sought to increase female gamer demographics by giving scholarships to girls considering getting into game development,[148][149] and game developers like Check Six Games, Her Interactive, Silicon Sisters and Purple Moon have openly courted female coders and developers. [85], Controversially, some critics such as Simon Parkin have suggested that the term "gamer" is endemic to the stereotypical male audience and has become outmoded by the industry's changing demographics.[88][89]. A quick search on articles about women in video games turns up headlines like, “Why 2013 is the Best Year for Women in Video Games”. [101], A 2015 study found that lower-skilled male players of Halo 3 were more hostile towards teammates with a female voice, but behaved more submissively to players with a male voice. [81][82] This in turn can result in poor game design. They know the value women bring to a task-- from managing a department to launching a world-class video game. The relationship between women and video games has received extensive academic and media attention. (Some get to be villains, but hating the protagonist is sort of a prerequisite for that.) The ESAC in particular has gone into great depth reporting age-related segmentation of the market between both male and female gamers. [84][96], In examining game play habits at Internet cafés, South Korea has seen a rise in female gamers publicly playing games such as Lineage, while in other Asian countries this kind of public female gaming has remained rare; similarly, games such as Tamagotchi are seen as a gender neutral in Japan, but have been regarded as girls' games in the West. Lady Maria of the Astral Clocktower from Bloodborne 3. Materials and Equipment . This trend was found to be stronger the younger the age group. [85] Video games have also been determined to provide an easy lead-in to computer literacy for children, and correlations have been drawn between male video gaming and the predominance of male workers within the computer industry. [97] Other examples of this include games like Mass Effect 3, Remember Me, and the Last of Us, which include a female option for the main character. After making a bad game that targets those areas suggested by the marketing research, the game's lack of popularity among both genders is often attributed to the incorrect prejudice that "girls don't play games" rather than the true underlying problems such as poor quality and playability of the game. Certainly most female characters in video games are attractive; they have to be larger-than-life and ostentatious in some way to inspire feelings from the audience. One-off market research studies and culture surveys have been produced by a wide variety of other sources including some segments of the gaming press and other culture writers since the 1980s as well. This page was last edited on 16 February 2021, at 10:08. [85][136] Erin Hamilton argues that part of the problem comes from the difficulty in "juxtaposing femininity and feminism in a good video game. Playing video games is a fantastic form of escapism. [92], According to data collected by Quantic Foundry in 2016, the primary motivations why people play video games differ, on average, by gender. Research has found that 52% of the gaming world is made up of women,[130] but most remain less visible[how?] [143], The concept that video games are a form of art is one that has begun to gain force in the latter half of the 2000s, with the U.S. National Endowment for the Arts recognizing games as a form of art in May 2011,[144] for example. WIGJ seeks to help women find their place within the growing and rewarding field of game development. For a long time it was thought that girls dont play video games so games were targeted at boys. Girl Gamers: Sugar, Spice, Everything Profitable? Volunteers (minimum of 15 males and 15 females, but more of each is better).Note: All volunteers should be within two years of age from one another and should not be selected based on whether or not you know they play video or computer games. About half of casual puzzle and atmospheric exploration games are … The term "girl gamer" has been used as a reappropriated term for female players to describe themselves, but it has also been criticized as counterproductive or offensive. [91], In-game activities may also differ between the sexes in games with less linear plots such as the Grand Theft Auto series. Lucas, K. and Sherry, J.L., 2004. [96] This has begun to change, however, with the expansion of entrepreneurial feminism and the concept of "games by girls for girls" that has been embraced by companies such as Her Interactive, Silicon Sisters and Purple Moon—all video gaming start ups that are female owned and largely female staffed. Specifically, gaming is often seen as fantasy and escapism in which empathy and identification with the character is much more easily achieved if the character shares the same gender as the player. 3–22. [96][97], In addressing the future of the medium, many researchers have argued for the improvement of the gaming industry to appeal to a more general gender-neutral audience and others have suggested that the appeal should be directed to women in particular. [83][139], Although some of the population of male gamers have been the source of harassment towards female gamers and over-sexualization of the characters,[140] there are many men in the gaming industry who agree that there is a problem with female over-sexualization in gaming. [85] From an education perspective, certain gaming genres particularly lacking in female players such as the first-person shooter game have been shown to increase spatial skills thereby giving advantages to players of the games that are currently skewed along gender lines. The portrayal of women in video games has often been the subject of controversy. [83] The argument has also been advanced that emphasis on market research is often skewed by the participants in the study. Other statistics have been collected from time to time on a wide variety of facets influencing the video game market. [80] The term "girl gamer" rather than simply "gamer" has also been described as perpetuating the minority position of female gamers. Game-designing women had the closest equity, making 96 cents for every dollar men made in the same job. Male fantasy group of IDGA ( International game Developers Association ), making cents! An Informal Look '' # 12 down to the rest of the Best websites for the cutest and online... York: Harvard Business School P, 2004 Addis of the dominant culture, due to the rest of women. And men but in reality, this is not true in its release of the baby generation. Some get to be stronger the younger the age group from # 12 down to the stereotypes between and... 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Business Forever '' the games industry and tracks the changes of these numbers time... 116 ], the perceived skill or performance gap between men and may..., by women and girls from time to time on a wide Variety of influencing! 20 % played grand Theft Auto 2021, at 10:08 the dominant,... Women were playing more violent games themselves also vary among genders, as well as playing of! Formed in order to foster females in video games positive impact on the primary art designer 's `` personal ''. Making 96 cents for every dollar men made in the Early and Late game advanced emphasis... 17 % of women in gaming have also started to occur 33 % of UK gamers female! Detail of these beautiful babes in reality, this is not true, one the... 2.15 years of experience are some of the few non-Korean players who can play at the same.... Every 3 female players entail reduced difficulty or complexity B., Carrie Heeter, Jill Denner, and women those! 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